ASTRA Brand consistency is the entry point
A supplier-branded agency portal should look and feel like the company that operates it, but identity alone is not a complete distribution solution.
The booking journey is the real product
Evaluate destination search, hotel and room details, supplements, cancellation policy, pre-book verification and the clarity of pending supplier responses. Each stage has implications for service quality.
After-sales should be designed in
A good agency experience continues after payment or credit approval: booking details, confirmation, voucher, cancellation and operational follow-up must be accessible to the right users.
Scope and financial control matter
Ask how access is restricted to each agency and branch, whether users see the right financial context, and how the platform prevents exposing underlying supplier references in a customer-facing channel.